Why are they only talking about air pollution and not other types?

Alright, we know what you true eco geeks are thinking, "Sure, improving air pollution is all well and good, but what about land and water? And where are my Birkenstocks?" We know, we know. A truly sustainable product should have zero impact on all environments--land, water, and air--as well as all species. Moreover, it should promote economic and social justice and equality. Unfortunately, there are very few products that we consume that meet all (and, frankly, there are precious few that meet any) of these requirements. Interestingly, air is one of the only substances that we all consume that meets all of these prerequisites for sustainability.

The simple answer as to why we are focusing on air is that we had to start somewhere, and this is an area where a lot of information is available. Air pollution science and policy are at a very interesting point in their history, and their future is rife with possibility. With emissions markets developing, the potential exists for small consumers to get emissions credits for the lifestyle choices they make. These credits can then be aggregated and used for economic development and as incentives to encourage future environmentally sound choices. That's right. We're not above bribery. (See above) Because these potentials exist foremost today with air pollution and not with water or land pollution, we started there.

Please note, however, that we would welcome any potential partnership that would allow us to expand our database to include the land and water effects of products. If you're looking for a partner (or just a casual friend to spend your weekends with) feel free to give us a call.